Rover, a Seattle-based startup that provides an ‘Airbnb’ for dog sitting, has raised $7 million in Series B funding led by Foundry Group with existing investor Madrona Venture Group participating. This brings the company’s total funding to over $10 million.

Rover.com also announced today that it is rolling out an exclusive, personalized video service from online video creation startup Animoto. So when a sitter submits photos of the dog they are watching to the owner, Rover will create a RoverReel, which is a free, high-quality custom video update to share with the dog owner.

Photo Credit: A man walks his dog on Virginia Beach. Ms. Akr / Flickr