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Skift

2013 › January

SkiftX

Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.
13 years ago
Airlines

Athens Airport saw a 10 percent drop in passenger traffic in 2012

International passenger traffic dropped more steeply than domestic numbers as Greece’s largest industry took a hit to its sun soaked image amidst political and financial struggles.
Natalie Weeks | 13 years ago
Airlines

Delta tries to refresh fleet with $1 billion worth of yesterday’s aircraft

Delta is pursuing a maverick plan in bargain-shopping for single-aisle aircraft to replace its even older jets. There will be no advertising about having the youngest fleet in the industry.
Andrea Rothman and Mary Jane Credeur | 13 years ago
Media and PR

Abu Dhabi’s redesigned tourism website flourishes after adding social and translated content

Abu Dhabi is a perfect case study of the benefits, and frankly the necessity, of taking outdated tourism information into today’s global digital content world, one that the industry is slowing adapting to.
13 years ago
Airlines

The inexorable decline of loyalty in travel

As consumers use online and mobile tools to jump across all kind of industry-defined value chains, loyalty programs are becoming outdated and need a wholesale rethink.
Rafat Ali | 13 years ago
Airlines

JetBlue is very tardy, but finally working on mobile boarding passes

JetBlue has been lagging in the mobile arena, and is therefore playing catch-up on mobile boarding passes and Apple Passbook, which competitors introduced months ago.
13 years ago
Airlines

Skift global trend for 2013: Ancillary fees are the new normal, and it isn’t just airlines

The unbundling of industries is a trend happening across every sector, and travel is leading through airlines and now hotels as well.
Rafat Ali | 13 years ago
Hotels

Choice Hotels is no longer just a hotel company as it gets into timeshares

You are crazy if you think Airbnb and HomeAway aren't pressuring the traditiional hotel industry. Choice Hotels' new timeshare endeavor is a tiny manifestation of the disruption in the lodging industry.
Dennis Schaal | 13 years ago
Hotels

Ten booking trends that defined the vacation rental marketplace in 2012

There aren’t expectations for major shifts in vacation booking trends in 2013, but the marketplace for the services that offer is becoming more crowded than ever.
Samantha Shankman | 13 years ago
Airlines

US Airways thinks it would be a great prize for someone (hint, hint)

US Airways' financial results, compared with American Airlines' recent track record, provides ammunition for those arguing that Parker and company should be the management team running the show if a merger takes place.
Dennis Schaal | 13 years ago

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