Destinations

Hotel rates in New Orleans see triple-digit growth in run up to Sunday’s Super Bowl

Skift Take

Hotels in New Orleans enjoy high occupancy rates almost year-old due to the destination’s abundance of events and conferences, but the combination of Mardi Gras and the Super Bowl is giving the city’s hotel industry an unprecedented boost.

— Samantha Shankman

Committed occupancy and average daily rate are up 51% and 126.9%, respectively, for the Friday-to-Monday period this weekend, according to TravelClick.

A significant number of roomnights in the market are contracted out ahead of time to the NFL, which negotiates ADR as far as a year in advance.

“Typically, when the NFL comes into a smaller market like ourselves compared to a Dallas or so, in order to secure rooms for the Super Bowl, this is done pretty much over a year out, and what the NFL will do … is they’ll contract 90% of our rooms. That leaves 10% of our inventory to sell to the general population,” Borecki said.

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