Skift Take
Hotels in New Orleans enjoy high occupancy rates almost year-old due to the destination’s abundance of events and conferences, but the combination of Mardi Gras and the Super Bowl is giving the city’s hotel industry an unprecedented boost.
Committed occupancy and average daily rate are up 51% and 126.9%, respectively, for the Friday-to-Monday period this weekend, according to TravelClick.
A significant number of roomnights in the market are contracted out ahead of time to the NFL, which negotiates ADR as far as a year in advance.
“Typically, when the NFL comes into a smaller market like ourselves compared to a Dallas or so, in order to secure rooms for the Super Bowl, this is done pretty much over a year out, and what the NFL will do … is they’ll contract 90% of our rooms. That leaves 10% of our inventory to sell to the general population,” Borecki said.
Have a confidential tip for Skift? Get in touch
Tags: new orleans, super bowl
Photo credit: This Sunday's Super Bowl will take place at the Mercedes-Benz Superdome, pictured above, in New Orleans. Ivan Illidge / Flickr