In the recent past it has been observed that the number of Chinese citizens travelling abroad is growing day by day, boosted by a market of over 70 million people and a deficit in trade of tourism services of at least $20 billion hitting a new record. China alone has contributed about 30% to the growth in international tourism hence is now considered a steady growth pole in the world tourism economy.
The president of China’s tourism research institute Dai Bin said that with a population of nearly 1.4 billion and a steady rise in its economy, the country’s outbound tourism is still to reach its full potential.
An investigation carried out in 2011 about outbound tourists found out that approximately 65% of all tourists are young or middle aged individuals between 25-44 years old. Also 70% of all tourists either had a junior college or bachelor’s degree.