Support Skift’s Independent JournalismMake a Contribution Now
Disney sent a scathing letter to the Massachusetts lawmaker’s office Monday in response to privacy concerns he raised last week about a new technology being implemented at the company’s theme parks. The Senate hopeful was inquiring about Disney’s new MyMagic+ program that streamlines visitors’ interactions, allowing them to use a bracelet as a credit card, room key and parking ticket — but also allows Disney to track visitor movements, like what rides someone goes on.
CEO Bob Iger pushed back candidly against Markey’s implicit allegations, calling the letter “unfortunate and extremely disappointing.”
“We are offended by the ludicrous and utterly ill-informed assertion in your letter dated Jan. 24, 2013, that we would in any way haphazardly or recklessly introduce a program that manipulates children, or wantonly puts their safety at risk,” Iger writes in the letter dated Monday.
The full letter, embedded below (via ThemeParkInsider)