First Free Story (1 of 3)Join Skift Pro
After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States, according to a recent study by RRC Associates…Snowboarders accounted for nearly one-third of visitors two years ago. Now that surge has fizzled.
The causes of the slowdown are many…Chief among them is age: the young “grommets” who fueled the sport’s explosion have matured..fewer young people seem to be taking up snowboarding. In the 2003-4 season more than 42 percent of all beginners on the slopes ages 14 and younger started out on a snowboard.
If nothing is done to reverse the slip, visits by snowboarders to resorts could plunge by one-third from its high by the winter of 2021-22.