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Skift Take

Film and TV tourism can be used to fuel not just a small-town business, but an entire country’s tourism marketing strategy.

— Samantha Shankman

The owner of an Albuquerque candy store is launching her own “Breaking Bad” tours.

Debbie Ball, owner of The Candy Lady in Albuquerque’s Old Town, announced Friday that she will offer limo tours of popular sites from the hit AMC TV series. She says the personalize tours will give fans a chance to learn the history of the sites.

Ball, who sells sugar rock candy that looks like the meth sold on the show, says she’s working on having “Breaking Bad” actors give the tours.

“Breaking Bad” follows Walter White, played by Bryan Cranston, producing and selling methamphetamine with a former student, Jesse Pinkman, played by Aaron Paul. The series is shot in Albuquerque.

The show is finishing filming its fifth and final season.

Tags: new mexico, tours, tv

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