It’s winter, but New Jersey tourism officials are already thinking summer and how to combat images of Hurricane Sandy’s devastation to get visitors back to the state.

In Sandy’s aftermath, dominating the air waves were pictures of the Jet Star roller coaster in the Atlantic Ocean in Seaside Heights and a section of Atlantic City’s famed boardwalk damaged long before the storm, leaving the impression that the entire Jersey Shore was decimated, tourism officials told an Assembly committee today.

Photo Credit: New Jersey tourism officials are confident the New Jersey Shore will recover so beachgoers can enjoy Seaside Heights, as they did in this 2010 photo. Other parts of the Shore were undamaged. Tony Fischer Photography / Flickr.com