A sneak-peek at the new ad campaign for Las Vegas

Skift Take

Funny for now, and more remains to be seen, but funny has the potential to become old and tired very soon, unlike Vegas’ party-hard branding that has stood the test of time.

— Rafat Ali

For the first time since its iconic “What Happens in Vegas, Stays in Vegas.” tagline that the Las Vegas Convention and Visitors Authority adopted as the city’s official slogan, it is in for a change. More like an addition, actually.

Launching tomorrow, the new slogan and campaign, still under wraps but centers around a guy named Las Vegasdotcom, a regular guy living in LV and being pestered for tourist info, so much so that he ends up becoming an expert. The video below, a sneak peek at the campaigns, starts this storyline. The idea will be to direct people to newly relaunched As the sneak-peek video explains: “Las Vegasdotcom is the guy next door who everyone loves. But when you’re constantly being mistaken with the official website of Las Vegas,, life can be rather interesting.”

In the bigger picture, the city wants to move beyond it hardcore party city image, and expand its base to what it calls “persuadables”, other people who will come for the cultural activities and events beyond gambling.

Las Vegas sees the writing on the wall on many fronts: Macau is bigger for big time gamblers, U.S. local economy will still keep Vegas market depressed for a while, and to get a bigger audience, it needs to move beyond its party-hard image.

Tune in here tomorrow when LVCVA launches the campaign officially, we’ll have full details then.

» Get your daily dose of Skift: subscribe to our newsletterRSSTwitter or Facebook.

Tags: las vegas, lvcva

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story