Support Skift’s Independent Journalism

More travel professionals get their industry news from Skift’s trusted editors and reporters than any other source.

As civil war rages in neighbouring Syria and with tourism from the Gulf non-existent, hardened Lebanese merchants are surviving on a mixed bag of individual initiative, well-off Syrian tourists and help from expats.

Sitting in her lifestyle boutique, with evening gowns displayed opposite a fully stocked bar, Sophie Salame says the Lebanese “always have a plan B.”

“We have had tough times, but I cut costs and by the end of the year came up with better results,” she said.