Skift Take

This week’s roundup features ads that are far away from the winter woes in the Northeast, but target travelers that are already thinking of where they’ll travel in the new year.

For all of our SkiftAds of the Week collection, check out our archives here.

We continue our weekly video ad roundup with two tourism boards, one quirky hotel ad, one heart-wrenching three-minute video from Expedia, and a montage from a Mexican resort that will make you want to jump on a plane towards the sunshine.

Visit MoroccoThis ad is a beautiful compilation of scenes from beaches to bazaars where all the characters are looking up at gently falling snow in awe. Why is there snow in Morocco? The secret of the ad is not revealed until the end when the viewer realizes that the scenes exist within a traveler’s daydreaming mind.

W London:  The W Hotel presented its first-ever human jukebox at locations in New York and London this October. The video ad ties in with the hotel’s social media campaign with the Twitter hashtag #whumanjukebox and guests’ Twitter comments running on the ad.

ExpediaExpedia is taking its very commercial brand and trying to tie it into very personal life circumstances. Although it’s previous attempt featuring a same-sex wedding was a success, it’s tough to even find the brand amidst this more emotional commercial.

Bend Oregon Visitor BureauVisitBend prepares its summer video, which purposely lasts a quick 30 seconds to mimic when someone’s life flashes before their eyes. This ad wants everyone to have a montage of outdoor adventures, mountains, and lakes at the end of their days. “What you do with your life is up to you. Just make sure when it flashes before your eyes, it’s fun to watch.

Sunset World Resorts & Vacation Rentals: This ad is a short clip for a longer ad for several resorts in Mexico. It takes a dramatic tone with time being the central focus and positions the resorts as providing guests “time to relax, time to connect… This is the time of your life.” Spanish sub-titles are included, presumably, to target both domestic and international tourists.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: expedia, resorts, skiftadsweek

Photo credit: Sit beside a warm campfire and serene mountain lake while gazing at a million and one stars right outside of Bend, Oregon. Christian Heeb / OBSIDIAN STOCK

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