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Duetto’s team has a critical mix of industry insider expertise and tech experience, but adoption from hotel brands that are hesitant to learn a new system will be the company’s biggest hurdle to success.

Duetto Research, a startup focused on big data technology for the travel and hospitality industry, announced a $10 million first round financing today.

The funding was led by Battery Ventures and Altimeter Capital, with participation from existing investors Thayer Ventures, Trinity Ventures, and Salesforce.com founder Marc Benioff.

The company’s main product is Duetto Edge, a revenue management, forecasting and optimization tool for hotel brands. It aims to help hotels understand customer demand data and help with pricing strategies.

Sonesta ES Suites is the first brand to adopt Duetto Edge at all 17 of its extended stay properties.

Duetto Research was founded by Patrick Bosworth and Marco Benveuti, both formerly of Wynn Las Vegas, and Weissman, former CTO at Salesforce.com.

Duetto previously raised $2.1 million in its seed round of funding led by Dan Scholnick from Trinity Ventures, Battery Ventures, and Benchmark Capital.

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Tags: data, funding

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