Skift Take
Granted it’s a great PR boost for TripAdvisor, but wouldn’t it be nice if the initiative did mark the start of a movement to change tourists’ relationship with the places they visit?
TripAdvisor…has teamed up with the microlending organization Kiva to help travelers fund projects from the places they’ve just visited. TripAdvisor is seeding the project with $250,000 and encouraging 10,000 of its users to choose projects they’d like to support.
Together, the two organizations also hope to get users used to the idea of giving back after returning from a trip—and they’re making a statement about how charitable funds should be distributed.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: charity, tripadvisor
Photo credit: European Disaster Volunteers engage local and international volunteers to remove rubble from Melissa's Hope Orphanage in Haiti. Emma Taylor / Flickr.com