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When Edinburgh Airport announced it would be re-branding, speculation turned to the terminal being re-named after one of the city’s finest. Could it be JK Rowling International? The Sir Sean Connery terminal?
After days of tease and intrigue, details were finally revealed: the new identity as . . . Edinburgh Airport.
The facility does now have a new strapline “Where Scotland Meets The World”, a statement illustrated by a violet-clad logo depicting the terminal’s control tower, with a top to represent the city’s castle.
“One thing that people felt strongly was that Edinburgh is a destination, not just an airport like, say, East Midlands. People take a lot of pride in the culture and heritage of the city.”