From Simpliflying, the airlines marketing consulting firm, a look at the top airline social media campaigns around new plane launches. Usually, only a tiny percentage of the millions of passengers are able to tell the difference between the different types of aircrafts, so it is up to the airlines to drum up interest, differentiation and hence bookings. Below are the top 10 such new campaigns, according to the firm:
Social media has emerged as the biggest consumer listening tool for airlines, so why not use it in novel ways to get passengers excited about new and exciting things they’re doing?
Tags: social media
Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App
American Airlines Expands Its Luxury Five Star Service Options
When a Meditation App Becomes a Billion-Dollar Business
Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor
RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation