Digital

Will any social travel startup survive? It doesn’t look good

Skift Take

The sad fact of most social travel sites is that despite cool design and nice apps, there are plenty of social sites — Facebook, Pinterest, and, yes, TripAdvisor — that already did what they’re trying to do.

— Jason Clampet

How many companies have become massive by merely inspiring people to travel? As the once-crowded market for travel inspiration apps and sites thins out, the answer may actually be zero.

The biggest travel startup success stories solve a real pain point, focused on planning, booking, or information on-the-go. That’s why the many inspiration sites launched in recent years have been doomed from the start: users don’t need a separate social network for that. When I hear “Pinterest for travel,” I wonder what was wrong with actual Pinterest for travel. There were plenty of “Facebook for (pets/grandmothers/neighbors)” at one time, too. Few are left.

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