Skift Take
National economies that rely on tourism are foolish to let famous monuments become tarnished. And for monuments like the Duomo that have a history of relying up on rich patrons for favors, its latest fundraiser isn't out of place at all.
One of the most breathtaking structures in the world, the Duomo di Milano is the symbol of this great city and its history…Now, you can have your name engraved under its 135 spires if you support its restoration!
The massive structure requires huge efforts for conservation…But the recent austerity cuts to the Italian culture budget have allowed fragments…to crumble.
Bracing for the challenge, the management of the Duomo has started a campaign to raise money for the restoration from private donors. The program is seeking to raise 25m euros by asking donors to adopt one of the lavishly decorated Gothic spires that adorn the building.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: architecture, italy
Photo credit: Milan's Duomo cathedral shot in the late afternoon. Alex Roe / Flickr.com