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Google makes it harder to avoid its Google Hotel Finder

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Skift Take

The search giant is making it more difficult to discover travel results outside of its own ecosystem. If only a Panda update could knock out its own SEO spam.

— Jason Clampet

I dare you to search for a hotel in Google. Try searching for “hotels new york” or “seattle hotels” or “hotels in tel aviv” and I challenge you to not find a Google Hotel Finder “sponsored” listing right below the Google AdWords ads and right above the Google organic search results.

These started popping up in the Google search results last December but recently they have been coming up more and more often – virtually for all hotel travel based searches.

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