Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

There’s one place you likely will never be able to see “Flight“: on an airplane.

The fees that airlines pay for movies are but a small slice of a film’s overall income, but in some cases can add up to several million dollars, which can benefit a risky drama like “Flight.” But Paramount Pictures, the film’s financier and distributor, concedes “Flight” will be a tough sell to any airline, even though the carrier and the plane in the film are fictional creations.

Delta Air Lines, which helped train Washington in a cockpit simulator, was concerned that the film was set in Atlanta, Delta’s main hub; that the film’s plane looked a little bit like an McDonnell Douglas MD-80, which Delta flies; and that the airline at the center of the story is a Southern regional carrier.

via ‘Flight,’ with Denzel Washington, would be tough sell to airline – latimes.com.