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Taxi-booking apps need something to differentiate themselves from the plethora of services, and a site aimed at HR departments for taxiing interviewees sounds niche enough to have a shot at success.

— Samantha Shankman

GetTaxi, serves the UK, Israel and Russia (US coming soon), and it has now rolled out an interesting new update to its black-cab booking service in London.

The startup has launched a new website geared towards businesses, though it’s usable by anyone without a smartphone. The new portal will likely appeal to HR divisions or those responsible for managing a company’s taxi services, and it lets users set up an account for this purpose online, so that those taking the ride don’t personally pay for a fare upon arrival.

Tags: apps, gettaxi

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