Ticketing startup Eventbrite is also expanding upon the concept of customer rewards… Today’s launch involves perks from three well-known startups: Uber, RentTheRunway and HotelTonight. The perks are a way an organizer can both encourage ticket sales and give thanks back to event attendees. Two of the three new perks make sense as debut partners – black car service Uber is offering $20 off your first ride and HotelTonight is offering $30 off your first booking.

Attendees are able to claim their perks after completing their ticket order by clicking on the banner that appears on the confirmation page. Since these perks are essentially customer referrals, both Eventbrite and the startups themselves have something to gain from these new partnerships – specifically, referral fees and customer sign-ups.