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By next summer, there will be a very visible, 24-story tower Citizen M in the heart of New York City. Expect rates to be somewhere in the ballpark of around $250 a night.

citizenM hotel London Bankside

There are four citizenM hotels in Europe spread between London, Glasgow, and Amsterdam. Photo by citizenM hotels.

Levie…”is doing defining the guest and working backwards to the provisions you need to make to satisfy them. His starting point is the guest profile, and then they design the hotel around the guest. He knows that those people will spend most of their time socializing in the public spaces.”

If you visit a Citizen M hotel, expect unscripted service, living room-like public spaces with sleek leather couches, bold colors and tech-friendly features, and a grab-and-go eating area that resembles a high-end kitchen you might find in someone’s sophisticated home.