In the days after getting the Apple plug, Waze was adding 100,000 users a day and now has 28 million consumers using it for turn-by-turn navigation and to report traffic conditions. Waze will bank on that growing user base next month when itlaunches its U.S. ad platform on Nov. 7. Following in the footstepsof other startups like Foursquare and Tumblr, the Israel-based
Waze allows brands to place virtual coupons onto its maps, looking to entice users to drive to a nearby brick-and-mortar location. To date, the company has already inked 250 advertisers in Israel, including McDonald’s. Zipcar and Best Buy have recently signed on in the U.S., along with multiple gas and convenience store chains.