Playing host to several global forums has provided a much-needed image boost, which helped attract tourists as Mexico focused on reaching consumers outside North America.
Mexico’s Secretary of Tourism, Gloria Guevara released the Sixth Government Report on Tourism. The Report chronicles a period of strong growth in tourism arrivals – both domestic and international – in addition to public and private sector investment in tourism over the past six years. Tourism, which constitutes more than nine percent of Mexico’s gross domestic product, is a national priority.
Mexico has seen a 53.7% increase in private sector investment…which has been a key factor in Mexico having the best year of tourism ever in 2011 with 23.4 million people [international air arrivals].
Between 2006 and 2011, the number of domestic and foreign tourists increased from 162 million to 191.5 million (18.2 percent increase), an historic record.
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