Virgin America to push notifications to seatbacks for personalized service

- Oct 12, 2012 12:16 pm

Skift Take

Don’t take it personal, but Virgin America is taking personalization to new heights, and is testing having tablet-wielding staff push personalized notifications and offers to your airplane seatback. Very clever idea, if it’s not intrusive.

— Dennis Schaal

Air travel may be for the masses, but that doesn’t mean airlines aren’t trying to personalise the experience at 30,000 feet.

But Virgin America wants to change that by making the individual seatback screens do everything from greet you by name to offer entertainment or meal choices based on what you have watched or eaten on previous flights.