Skift Take

Brazilians, despite the slowdown in their economy, are still big spenders, and NYC is smart to micro target them with marketing, advertising and pushing for visa-free travel.

The number of Brazilians in New York should double instantly if the visa requirements for the country are waived, according to George Fertitta, president of NYC & Company, the official tourism agency for city, who visited Brazil for the second time this year.

Veja: About 770 thousand Brazilians visit NYC by the end of 2012, which is 7.2% higher than 2011, but shows slowdown compared to previous years. In 2011, there was an increase of 22% compared to 2010. Between 2005 and 2011, increasing the number of tourists was 541% – the highest in comparison to any other country.

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Tags: nyc, tourism

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