Off-peak inventory management, oldest trick of the trade, enhanced through spreading the world on social media channels.
Southwest Airlines Co. has announced discounts of up to 40 percent on some fares through mid-February.
Dallas-based Southwest on Tuesday kicked off the 72-hour air fare sale meant to attract travelers during non-holiday periods.
Southwest says the discounted fares exclude Sunday travel. The fares are available for certain flights from Nov. 28 through Dec. 12 and from Jan. 7 through Feb. 14, with blackout dates for select markets.
The discount code BigDeal40 is required to attain the sale fares. Other restrictions may apply.
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