Skift Take
Not only is the punning ridiculous, they’re using QR codes on ads that appear on moving buses and subways with no data connection. It’s the type of smart thinking that makes customers say “Sure, let’s trust this booking site with my credit card number!”
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Are there still New Yorkers who haven’t built up a mental callus to the dense thicket of advertising surrounding them at all times? If so, they might see some pun-derful posters from CheapOair in subways and buses around the city. Taglines from the online travel agency’s “Travel the world for less” campaign play on the names of major cities in other countries, with mixed results.
Tags: cheapoair