Although Skype’s usage continues to climb at expedient rates, partnerships, in place of product innovation, will keep Skype ahead of its competitors for only so long before younger companies capitalize on new technology.
Skype is coming out with a bunch of announcements today and perhaps (perhaps) it’s sign of a re-invigorated operation even though there remains continuing grumbles from users about the actual product development and the lack-lustre, dated, interface and features.
First up it’s expanding its wireless offering in the UK and Ireland by partnering with wireless broadband provider Wicoms. “Free Skype WiFi” will be offered in high street retailers, hotels and businesses that carry a dedicated Wicoms router.
Meanwhile, Skype has announced a number of new partnerships for its ‘Skype in the Classroom‘ initiative, which is all about promoting video-calling in the classroom – and spreading the adoption of the application of course.
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