First read is on us.

Subscribe today to keep up with the latest travel industry news.

Google working on 3-D-enabled maps app for iPhone, for early next year


Skift Take

Apple's own map app has been widely ridiculed, so Google has some goodwill and nostalgia flowing its way. It should double down on efforts to launch the iPhone/iPAd app.

Post Apple iOS 6 booting, Google is developing a maps application for iPhone and iPad that it is seeking to finish by the end of the year…One reason for the delay: it expected the app with Google’s maps to remain on the iPhone for some time, based on the contract between the two companies, and was caught off guard when Apple decided to build a new application to replace the old one.

Also, Google would likely prefer to release a maps app that includes 3-D imagery so it is comparable to Apple’s. But Google has 3-D images in Google Earth, which is a separate app with a separate code base from Google Maps, so it would take some time to combine the two.

Up Next

Travel Technology

Gen AI Year 3: Get Ready for Real Change

There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
Experiences

2025 Is the Year Live Tourism Becomes Unstoppable

When everything can be clicked, streamed or viewed online, it's the in-real-life-only moments that travelers now crave. From mega concerts to meteor showers, these events will be the driving force in travel in 2025. It’s the age of Live Tourism.
Media and PR

Influencers Are the New Power Brokers in Travel

Leisure travelers increasingly lean on trip inspiration from their favorite influencers. The power of these content creators will only grow as social media platforms eventually add e-commerce functionality, enabling influencers to sell travel (and earn commissions) directly in their posts.