Skift Take

The video's lot better than the print and online campaign, though social media on Facebook seems to be pretty active for such a new campaign.

The European Union has launched a new ad campaign to promote the continent among the fast growing economies of India, Brazil, Russia, China, Chile and Argentina, to discover the old continent. Europe — Whenever you’re ready” campaign, which would run between Sep 2012 and Dec 2013.

The campaign is being financed by the European Commission and organised in partnership with the European Travel Commission (ETC) — the umbrella organisation for national tourism boards in Europe.

Well-known travel writers, journalists and bloggers would be part of the campaign which would showcase the wide variety of unique opportunities that Europe offers to international tourists, the statement said.

“Are you ready to be thrilled by the masterpieces of the world’s most celebrated composers in the cities where their music was born? To get caught up between past and present in a visit to Europe’s royal residences? To slip back in time, or visualise the future, in award-winning museums and galleries? Europe is ready for you – Are you ready to be amazed?”

Are you ready for utter tranquillity, or full-on action, in exciting ski resorts, peaceful lakes or exotic gardens? For a warm winter bath or a long, cool swim in the azure blue sea of the Mediterranean? For a voyage of self-discovery under the vast Northern Lights or narrow, winding tracks of a nature reserve? Europe is ready for you – Are you ready to move?

Are you ready to feel humbled before the world’s richest architectural heritage and ground-breaking urban development? To experience the visual feast of classical antiquity, Gothic, Renaissance, modern and contemporary architecture? To visit the sites that changed the history of humankind? Europe is ready for you – Are you ready to be awed?


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