Skift Take

TripAdvisor needs to integrate popular mobile services like check-ins and payments in order to make mobile connections between its enormous audience and the brand.

Medros said while TripAdvisor first looked at duplicating its desktop site with its primary mobile app, the focus now is on how to add unique tools aren’t possible anywhere but on a mobile device.

He said he’s looking at more ways for users to record their travels in journals, which can be shared with others. And Medros sees opportunities in helping travelers get real-time recommendations from friends and strangers while on a trip. The company is also looking at connecting to more services, perhaps something like Uber for transportation; providing offers for check-ins or adding payments inside the TripAdvisor apps.

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Tags: apps, tripadvisor

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