First Free Story (1 of 3)Join Skift Pro
Designer and information architect Andrew Mackenzie loves trip planning service TripIt, but hates its mobile app and UI (so do a lot of its users, including us). So he went ahead and did a speculative redesign of its app, focused on making UI simpler and more focused on the actual trip needs & better integrating third party services.
I love TripIt. I travel a lot, and I use it for all of my planning. The iPhone app, however, drives me nuts. It’s slow, hangs on refresh at every launch, and buries crucial information. Assets aren’t in retina resolution. Performance degrades from just seconds of use. And the UI is just… muddy.
So I took a shot at iterating the current version (to lessen the shock for existing users) and developing a product road map towards a bolder, better UX for delivering TripIt’s awesome tech.