Skift Take

Hotel menus are going on a diet and catering to a new generation of marathon-running, juice guzzling execs by offering juice cleanses for guests who break the stereotype of misbehaving business travelers.

Juice — freshly-squeezed from an arcane assortment of veggies as well as fruit, and in more combinations than you can imagine, has become a unique selling point at several hotels this year. These are places that believe juice is not just for breakfast, but at the center of wellness or detox programs they say jaded travelers are crying out for.

Green Juice !

Fresh squeezed juices have been around forever in destinations like Morocco and Bali. Photo by William Ismael.

“Business as well as leisure guests are buying big into our juice offerings,” says Mina Gough, spa director of The Standard, Miami, which has done so well with a new juice and wellness program, other hotels in the group are preparing to follow suit.”


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Tags: food and drink, health

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