Skift Take
Food tourism has the potential to be the next big growth market as the hunger for more authentic and local experiences among tourists rise.
The new UNWTO World Tourism organization report explores the links between tourism and food.
Food tourism has gained increasing attention over the past years. Tourists are attracted to local produce and many destinations are centring their product development and marketing accordingly. With food so deeply connected to its origin, this focus allows destinations to market themselves as truly unique and appealing to those travellers who look to feel part of their destination through its flavours.
The report analyses the current situation of Food Tourism, through a survey of the UNWTO Affiliate Members as well as the reflections of professionals with extensive experience in international organizations, destination management, tourism companies and the training schools.
Full report, embedded below:
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Tags: food and drink, tourism, unwto