Skift Take

The themed package is available as a $349 per person add-on on otherwise standard cruises which hopefully means dads will find a place to hide out that's not on the bottom of the ocean.

A leading cruise line has announced plans to launch a series of Barbie-themed voyages.


The package includes Barbie-decorated rooms, dance lesson, and tea time. Photo by Paille.

Royal Caribbean, which operates 22 vessels, including the Allure of the Seas, the world’s largest cruise ship, will offer the “Barbie Premium Experience” to passengers aged 4-11 on selected cruises from next year.

Described by the company as “the ultimate indulgence for Barbie enthusiasts”, the package will involve guests finding their cabins adorned with dolls, costumes, Barbie bedding and toiletries.

Various themed activities will also be on offer during the cruise, include a “Tiaras & Teacups” party, featuring refreshments such as pastries and pink lemonade and lessons on etiquette and table manners.

Guests will also be offered dance and fashion workshops.

The Barbie Premium Experience, which will cost $349 (£220) per person, on top of the standard cost of the cruise, is the latest in a long line of unusually themed sailings offered by cruise lines.

Carnival Cruises recently ran a voyage themed around the SAW horror film, NCL’s Norwegian Epic has offered Star Trek-themed sailings, and Holland America’s Zuiderdam has hosted a vampire-themed cruise.

The Barge to Hell is an annual five-day sailing to the Caribbean aimed at fans of heavy metal, while the firm offers an annual “Cougar Cruise”, described as “five nights of fun for younger men/older women”. Last year, eWaterways launched a cruise for naturists around the Adriatic.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: royal caribbean, theme cruise

Up Next

Loading next stories