Skift Take
Kudos to the airlines that are in touch with the realities of air travel today and realize there's good reason to please business passengers, who fly frequently and are often loyal to one company.
To prevent frequent flyers from accumulating heaps of identical amenity bags, many airlines change their amenity kit designs on a regular basis, while other carriers work together with amenity kit suppliers to design bags that for example can be re-used as a pencil case or travel wallet.
Photo by Tatsuo Yamashita.
As many passengers today carry a tablet computer (according to a recent TripAdvisor survey one in four passengers in the U.S. calls their tablet device carry-on essential, while another survey found that one-third of passengers say they use tablets while flying), several airlines have recently introduced amenity bags that can be re-used as an iPad case.
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Tags: tablets, turkish airlines, virgin atlantic