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Top picks like Starwood brands and Hampton Inn won by only a tenth of point indicating that preferences may depend more on location and taste than vast differences in brands’ service.

Several relatively new hotel brands have made strong inroads with travel buyers in Business Travel News’ 2012 Hotel Chain Survey, with some introduced within the past two decades beating out legacy brands.

BTN this year changed its scoring system in the hotel chain survey, switching to a six-point scale from the five-point scale it had used for several years. The criteria also changed slightly. Non-resort and resort meetings facilities were merged into a single category, and the rating of commission payment systems was dropped. One new criterion was added: consistency of a brand’s offering.

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Tags: starwood, surveys

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