Skift Take
The sense of wonder and anticipation in this ad is what keeps travelers feeling inspired about air travel, even if they know their seats may be a bit cramped and their connecting flight late.
A deceptively simple new TV ad from Norway’s local airline Widerøe may make you want to dream about flying again.
From Adweek: “McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.”
And in case you want to know gorgeously layered song that starts towards the end, it is a track called “Youth” by the band Daughter, embedded below for your listening pleasure.
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Tags: norway