Skift Take
For an airline that prides itself on stellar service, competing with the easyJets of the world requires more re-thinking than just dropping ticket prices by €20 or they’ll end up disappointing both new and old customers in equal measure.
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SWISS International Air Lines has apparently decided to fully engage in a price war with easyJet try to gain back market share it has gradually lost to the LCC.
Switzerland’s de facto flag carrier has started offering low-cost flights starting at CHF49 (EUR40/USD51) from Geneva to a number of popular destinations such as Madrid and Nice. Athens and Prague are to follow from mid-Sep-2012. The price offensive is a test phase and will run until 31-Dec-2012.
Tags: low-cost carriers, swiss air