Support Skift’s Independent JournalismMake a Contribution Now
The turn-by-turn instructions of GPS-based navigation systems, ingeniously designed though they may be, can’t always save us from ourselves.
Consider the experience of a man from San Diego who flew to the East Coast and picked up a GPS-equipped rental car at the airport. After 20 minutes, he sensed he was headed in the wrong direction. Then he realized that he had unthinkingly entered his California address as his destination.
Read the complete study this story was based on: