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SkiftAds: Lufthansa discovers lie-flat seats in a cute new ad

Skift Take

Bit behind the times to be touting lie-flat as any kind of competitive advantage, but surely a memorable ad.

— Rafat Ali

A new TV ad from Lufthansa, aimed at business travelers, shows “people relaxing ‘full flat’ where they probably never have before — just like up in the air,” says the company. As Jaunted points out, this is for the new Boeing 747-8i planes that Lufthansa is now debuting in some of its routes.

Tags: lufthansa

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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