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SkiftAds: Lufthansa discovers lie-flat seats in a cute new ad


Skift Take

Bit behind the times to be touting lie-flat as any kind of competitive advantage, but surely a memorable ad.

— Rafat Ali

A new TV ad from Lufthansa, aimed at business travelers, shows “people relaxing ‘full flat’ where they probably never have before — just like up in the air,” says the company. As Jaunted points out, this is for the new Boeing 747-8i planes that Lufthansa is now debuting in some of its routes.

Tags: lufthansa

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