A new TV ad from Lufthansa, aimed at business travelers, shows “people relaxing ‘full flat’ where they probably never have before — just like up in the air,” says the company. As Jaunted points out, this is for the new Boeing 747-8i planes that Lufthansa is now debuting in some of its routes.
Bit behind the times to be touting lie-flat as any kind of competitive advantage, but surely a memorable ad.
Former Formula One Champion Overtakes IAG in Race to Buy Austrian Airline
EasyJet Is Transforming the German Market With Launch of Domestic Routes
Bristol is Emerging as The UK’s Leading Virtual Reality Hub
Ryanair Still Doing Better Than Its Rivals
Lufthansa Joins EU Carriers in Adopting Spend-Based Loyalty Program — Business of Loyalty