Skift Take

Book exchanges and libraries have been a staple in youth hostels for years, but upscale hotels have caught onto the idea and are now offering pre-loaded e-readers, libraries, and book clubs for guests.

A British hotel made a splash this summer for its decision to replace Bibles in guests’ rooms with copies of kinky novel Fifty Shades of Grey. Though it was a publicity stunt you could see blindfolded – and perhaps a few patrons did – industry insiders say the move was also right on trend.

A report released this month shows Generation Y has over-taken baby boomers to become the biggest book spenders, with those aged 22 to 32 representing nearly a third of 2011 market share. Given this cohort’s growing importance to tourism, hotels are introducing everything from loaner e-readers and in-room libraries to writers-in-residence and guest book clubs.


Get Skift Research

Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

See What You're Missing

Have a confidential tip for Skift? Get in touch

Tags: books, hotels, Travel Trends

Up Next

Loading next stories