Skift Take

Great take on the local economic and tourism development efforts, and how to move away from gimmicky, big-money projects and focus on what works on smaller scale. Europe and particularly Spain might agree.

Over the past two decades, dozens of cities have shelled out 9 figure subsidies, usually in the form of publicly-funded stadiums, in order to keep or attract professional sports teams. Sold as a necessary element of being a “big city”…report after report nonetheless shows that pro sports adds little to no net economic impact to a region.

I see plenty of reason to think that a city supporting a marathon, or other participatory events, in small ways – financial or not – can yield big returns. It’s these kinds of events that, with enough of them happening (in sports, arts and culture), can cumulatively add a big impact to a region at very little cost to the public.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: local, sports

Up Next

Loading next stories