Support Skift’s Independent Journalism

More travel professionals get their industry news from Skift’s trusted editors and reporters than any other source.

Over the past two decades, dozens of cities have shelled out 9 figure subsidies, usually in the form of publicly-funded stadiums, in order to keep or attract professional sports teams. Sold as a necessary element of being a “big city”…report after report nonetheless shows that pro sports adds little to no net economic impact to a region.

I see plenty of reason to think that a city supporting a marathon, or other participatory events, in small ways – financial or not – can yield big returns. It’s these kinds of events that, with enough of them happening (in sports, arts and culture), can cumulatively add a big impact to a region at very little cost to the public.

Tags: local, sports