[Tampa Bay & Co, the tourism authority in Tampa] designed a comprehensive marketing initiative that ensures we capitalize on the valuable exposure that comes with hosting the RNC. This campaign features placements in in-flight magazines expected to reach more than 6 million readers, as well as the hiring of a national public relations firm to implement a communications program. The program includes six national and international media visits, the development of infographics with key Tampa Bay-area messages, placements in national publications and a national media tour.
Tampa’s trying to get the convention business post RNC.
Visit Florida CEO Is Leaving to Join New Governor’s Administration
Four Lessons in Loyalty From Other Industries for Travel Marketers
Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide
Florida Addresses Its Business Travel Slump by Adding Leisure to the Mix
Visit Florida Faces Uphill Fight to Woo Back Canadians