Skift Take

Tampa's trying to get the convention business post RNC.

[Tampa Bay & Co, the tourism authority in Tampa] designed a comprehensive marketing initiative that ensures we capitalize on the valuable exposure that comes with hosting the RNC. This campaign features placements in in-flight magazines expected to reach more than 6 million readers, as well as the hiring of a national public relations firm to implement a communications program. The program includes six national and international media visits, the development of infographics with key Tampa Bay-area messages, placements in national publications and a national media tour.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: florida, tampa

Up Next

Loading next stories