Digital

Why it would be a mistake for Google to kill Frommer’s Travel Guides

Skift Take

If Google only thinks about Frommer’s for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.

— Jason Clampet

Google’s recent acquisition of Frommer’s has given rise to much comment about the “real” intentions of the Big G and what this means for other travel publishers.  While it’s less entertaining than some of the theories floating around, for time being I’m willing to accept their stated rationale at face value: just another stepping stone to “provide a review for every relevant place in the world“, and thus a tactical move to bolster local coverage for the ailing Google+..

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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