Google’s recent acquisition of Frommer’s has given rise to much comment about the “real” intentions of the Big G and what this means for other travel publishers. While it’s less entertaining than some of the theories floating around, for time being I’m willing to accept their stated rationale at face value: just another stepping stone to “provide a review for every relevant place in the world“, and thus a tactical move to bolster local coverage for the ailing Google+..
If Google only thinks about Frommer’s for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.
Google Is Rigged. Just Not the Way Trump Thinks It Is.
How San Antonio’s Smart Urban Vision Connects Locals and Convention Groups
Google Finds Customer Service Beats Loyalty Programs
Is the Metasearch Model in Big Trouble?
Rentals & Shares
RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search