Skift Take

UK wants to catch up with its EU neighbors whose economies are benefitting from China's growing middle class, but they'll first need to lower flyer fees and simplify the visa system for tourists.

London retailers keen to lure wealthy tourists from other European capitals have welcomed an £8m government campaign to treble the number of Chinese visitors to the UK over the next three years as part of a post-Olympics tourism “turbo charge”.

Jeremy Hunt, culture secretary, announced the new spending while lamenting that the UK was falling behind France and Germany in attracting Chinese tourists. He urged Britain to get on the “front foot”.

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Tags: china, tourism, uk

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