Five years is a long time in the airline business so it’s hardly surprising that Singapore Airlines (SIA) is busy developing new seating for introduction in 2013.

To this end it has appointed design companies, Designworks USA and James Park Associates, to develop its next generation of inflight products.

“Singapore Airlines is always looking towards the future and we have many major investments lined up for the years ahead to help us retain our leadership position,”  says senior VP product and services, Tan Pee Teck, “In this business if you are staying still you are moving backwards, as your competitors can catch up quickly.”