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Some hotels and companies in Canada are now targeting a previously overlooked demographic: guests with asthma or respiratory allergies and persons with disabilities who require an environment that is safe and accessible. In our travels, we have come across two innovations that transform the guest experience: the PURE room, which is a guestroom product aimed at the environmentally sensifive and allergy-prone guest, and an automatic guestroom entrance system that allows mobility-impaired guests greater control and freedom in getting in and out of their rooms.

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