It's doubtful that London's mayor wanted his Olympic highlights reel to feature his airborne failure, but the adventure tourism industry is already making bookings based on his misfortune.
An adventure park in Wales is giving away free zip-wire rides to all visitors named Boris, or to those who arrive wearing a blonde wig.
It comes after Boris Johnson, the Mayor of London, became stuck in mid-air while riding a zip wire as part of London 2012 Olympic celebrations.
The offer is open to all visitors to Tree Top Adventure in Snowdonia this weekend.
One free on-site activity will be offered to anyone called Boris (ID required) or to those donning a “Boris-style blonde wig”.
Mr Johnson attempted to ride the 1,050-ft zip line at Victoria Park in Hackney last week, while donning a hard hat and carrying two Union flags.
Instead, he ground to a halt around 65ft from the end on the wire, and was left dangling inelegantly in front of a delighted crowd.
The Mayor spent around five minutes hanging comically from the drooping line, as spectators took video footage and photographs of his misfortune.
When one asked how he was feeling, he replied “very, very well thank you”, before shouting: “Get me a rope, get me a ladder” to bystanders.
Tree Top Adventure is located in Betws-y-Coed in Conwy County. For those who don’t fancy imitating the Mayor, or who don’t have the first name Boris, entry costs £20 per person. See www.ttadventure.co.uk for more information.
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